A lot of the businesses on the forefront of virtual reality are in the retail sector, where companies are trying to find ways to improve customer experiences and increase sales. Designers are trying out concepts like virtual showrooms and allowing people to virtually try on cloths. Walmart is even trying to make virtual shopping a differentiator for its online store.
As much as companies may talk about VR in retail, watch for augmented reality (AR) to a the first technology to gain traction. AR can quickly bring up information like nutrition or diet filters while walking down a grocery store aisle. And since our smartphones are AR devices already, the technology is out in the field. Maybe a Keto or Gluten-free diet will be easier to shop for once VR and AR shopping really go mainstream.
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