Twin Cities musician Lady Midnight is known for powerful stage performances, but like many other artists, she’s pivoted in the pandemic era. Her latest project, “Practice for Relief,” is an immersive virtual reality experience featuring sounds meant to promote calm, peace and healing.
MPR News host Cathy Wurzer talked with Lady Midnight about the project, and how she’s weathering the challenges of the past year. You can find more about “Practice for Relief” at her Instagram.
Virtual Experiences: TwinsXR Clubhouse & Sports Engagement Across Digital Platforms
MINNEAPOLIS -- Virtual interactions have become the norm in these pandemic-affected times, so what better time to engage with a full virtual experience?
The Twins will debut a virtual-reality Hall of Fame experience on Wednesday in partnership with Minneapolis-based REM5 STUDIOS, giving fans the ability to be immersed in a virtual Twins clubhouse in a video game-like setup and explore a 3-D environment that features exhibits for all 34 members of the Twins Hall of Fame.
You're greeted by an enormous spinning Twins logo when you enter the atrium of the wheel-shaped virtual museum, with a hallway to your left leading to a clubhouse room highlighting the faces behind the earliest era of Twins baseball. A hallway in the other direction leads to the most recent club history. There's also a third room highlighting the time in the middle -- featuring both World Series championships.
"We've always wanted to build out a physical Hall of Fame," said Chris Iles, the Twins' senior director of brand experience and innovation. "As you know, Target Field is pretty limited in terms of our footprint in and what we have in downtown Minneapolis. So having a physical space for people to go to, like, let's just build this in the virtual world and see if it works. And I think for everyone who's tried it so far, it works quite well."
The experience will be free to fans and can be accessed on any platform -- mobile, desktop or even with a VR headset. A limited number of fans will be allowed at a time into each of a series of virtual rooms that can be navigated like a real space and will feature text, automated multimedia in theater-like rooms and even 3-D rendered reproductions of memorabilia.
Even the details are well-manicured, from the textured carpets on the floor to the little museum map on a stand in the atrium to the wooden frames that protrude from the walls in the exhibits.
Fans will be able to interact with others near them via voice chat -- mimicking the experience in a real museum -- and communicate with others through a chat functionality. They'll also be able to customize their avatar by selecting from several Twins uniforms. The experience begins with a quick tutorial before fans are allowed to roam the space.
"It's really cool. It's innovation. Keeping up with the digital age, and obviously giving access to fans to these types of virtual venues and experiences, I think, is pretty cool," said Michael Cuddyer, a special guest for Tuesday's sneak peek. "I was talking about somewhere down in the future, this could be like a forum where you could walk into the film room with a group of people and watch a game. The possibilities are endless with this type of format, which I think is really, really special."
"During this pandemic, you've just got to find some kind of creativity," Torii Hunter said. "It's a testament to the Twins, who have a lot of guys in that organization that are really creative. It wouldn't shock me if they continued to advance. This is pretty cool, to give a lot of fans that kind of experience. And for us -- this is a great experience for Cuddyer and me as well."
The project has been in the works for about six months, during which time the Twins were introduced to the technology and chose ways to use the virtual space. The hope is that the Twins can continue to build on unique technological ways to engage with fans, like this one and the physical-digital hybrid BombaLand at TwinsFest 2020.
"The ultimate goal is to build something that fans are going to get really excited about and give fans something fun to do during this time," Iles said. "That's been really challenging as we're kind of seeing the light at the end of the tunnel here."
For more information about the experience, visit twinsbaseball.com/xr.
On Tuesday, I got to participate in a really cool event showcasing the Twins Virtual Hall of Fame. Minneapolis-based REM5 Studios have been working for months on this fun, interactive site that Twins fans will truly enjoy.
I'll be the first to acknowledge that I'm not a video game guy anymore. I have very little experience with virtual reality or interactions.
However, when I got to participate in yesterday's VIP/media event showcasing the Twins virtual-reality Hall of Fame experience, I was extremely impressed.
In conjunction with the folks at REM5 Studios, the Twins have worked to put together this great opportunity. It launches today (Wednesday, February 10th). To participate, simply register at www.twinsbaseball.com/xr.
Once in, you will find yourself in a virtual lobby. From there, you are able to move about the virtual area.
Clubhouse #1 highlights the early years of the Twins history. Clubhouse #2 highlights the two World Series championship teams and players. Clubhouse #3 shows the players and personnel from the Target Field years.
In each clubhouse, you will find virtual plaques or lockers highlighting each of the Twins Hall of Famers from that era. It includes pictures and a written biography. There is also a "Film Room" in which you can watch video as if you are in a theatre of that era.
There is trivia, some statistics, photos, and much more throughout the experience.
Another cool thing is its interactivity. You can go into this virtual reality with up to 19 other Twins fans. And, you can talk to each other. The closer your avatar is to others, the better you will be able to hear and communicate. It's like you are walking through the halls of a museum.
This experience is free to fans. You can access the site on mobile devices, desktop, or even with a Virtual Reality headset if you've got one.
Twins Hall of Famers Michael Cuddyer and Torii Hunter participated in Tuesday's sneak peak.
Michael Cuddyer called this, "really cool. It's innovation, keeping up with the digital age."
Hunter said that the pandemic pushed people and organizations to think differently. "You've just got to find some creativity."
Twins senior director of brand experience and innovation Chris Iles pointed out to the group that this project has been in the works for six months. He noted that it will likely continue to be updated including a midseason refresh.
And, just think of the possibilities of this technology!
I truly enjoyed the opportunity to see this site. I don't know if I would have signed up for it on my own. But once I did, I have to admit. I think I will be in there often. I can see us having small Twins Daily events in a TwinsXR room sometime. Again, the possibilities really are endless.
Again, head to www.TwinsBaseball.com/xr to register and you'll get an e-mail when it becomes available today.
It’s still just a bit chilly for baseball, but that doesn’t mean you can’t get an early start on the season virtually. Twins XR: A Virtual Hall of Fame Experience is officially open, and all you need is a web browser (or a slick VR headset) to hop into a virtual clubhouse and take a trip through Twins history.
REM5, a Minneapolis-based virtual reality company, is the mastermind behind the experience. So, we caught up with Amir Berenjian of the VR outfit for a quick Q&A about the Twins, Easter eggs, and how VR can be used for the good of the community.
tech.mn: Walk us through the inception of Twins XR. How did you get connected with Minnesota Twins and what was the collaboration process like?
Amir Berenjian: Since the pandemic slowed our ability to make high-end VR accessible by literally putting VR headsets on folks, we have invested a lot of time in building WebXR experiences that can be accessed on a regular desktop in a web browser. After running several successful WebXR events last year including art exhibitions, presentations, live concerts, conferences, etc. we were ready to move on to the big leagues (pun intended). With our traditional VR business, we’ve had ongoing conversations with most of the pro sports teams in town, so we naturally planted some seeds about how to use WebXR for creatively engaging fans, both locally and around the globe. The Twins were targeting an in-real-life Hall of Fame experience in January that was canceled so the stars really aligned for bringing this Virtual Hall of Fame experience to life.
tech.mn: Is this the first collaboration you’ve done with an organization like the Twins? Do you think REM5 will do more of these types of projects in the future and, if so, what type of virtual experience would be your “dream project”?
Amir Berenjian: Where we really win is when we can help an organization solve a problem with some help from immersive technology so we’re always excited to find new high-value use cases like this. We’ve worked with a wide variety of groups to date but Twins XR is by far the most ambitious with an attendance goal of 10,000 fans over the two-week period. The need for more digital, social experiences is only going to increase in the years to come so we want to keep pushing the limits of this platform.
tech.mn: These virtual experiences seem like the perfect opportunity to include hidden Easter eggs for users to stumble across. Secret rooms, hidden displays… things like that. Have you ever thought about including that type of feature? What fun Easter eggs would you include if you did?
Amir Berenjian: If I just told you that would take all the fun out of it…
tech.mn: Tell us about REM5 For Good. How can VR be used for the overall good of the community?
Amir Berenjian: That is really where the foundation of REM5 is built – how do we use this technology for social good. The two areas we spend most of our time on at REM5 for Good is K-12 education and diversity and inclusion training where immersive technology can be used as a very powerful storytelling medium. One of the first exhibition spaces we built in WebXR is called “1 City. 2 Realities.” and highlights the racial inequalities here in MN through data visualization, photos, and video. We recently partnered with RFTP to bring this experience to the University of St. Thomas as an innovative educational tool for both faculty and students and also partnered with HandsOn Twin Cities to bring it to Target and General Mills employees.
tech.mn: Lastly, this seems to crack open the door for other partnerships with Minnesota sports teams. When can we expect a “VR Date with Ragnar” experience?
Amir Berenjian: You just dream it up, and we’ll make it happen!
Be sure to check out Twins XR: A Virtual Hall of Fame Experience. It’s free and only available for a limited time.
Stuck inside and looking for a baseball fix?
The Twins and Minneapolis-based REM5 Studios have teamed up to create “Twins XR: A Virtual Hall of Fame Experience” as a way for you to step into the Twins Hall of Fame without ever stepping foot out of your own home.
It launched Wednesday and is available to fans for free. It can be accessed on a smartphone, computer or through a virtual reality headset. Just pick an avatar — one with a baseball-shaped head, a Twins cap and one of five different Twins jerseys — and you’re on your way.
The XR (extended reality) experience takes fans through three different clubhouses sorted by era as fans learn more about their favorite Twins hall of famers. Off to the sides of the clubhouses are video rooms, where fans can watch old Twins highlights.
In the middle of the first clubhouse, there’s Harmon Killebrew’s “lucky bat,” used to hit a 520-foot home run, the longest in club history. In another, sits the Commissioner’s Trophy as the second clubhouse plays homage to team’s two World Series championship teams. The third clubhouse has a replica baseball from Johan Santana’s 17-strikeout game in 2007.
Twins hall of famers Michael Cuddyer and Torii Hunter had a look at the new platform on Tuesday, during which Cuddyer marveled at the details, down to the carpet — which is covered with Twins logos — noting that even the fibers in the carpet were visible.
“This is cutting edge, obviously,” Cuddyer said. “This is what I think baseball envisions when you are talking about the younger demographic and getting younger audiences involved in the game.”
The partnership came about after REM5 Studios approached the Twins with a demo months ago. Brian Skalak of REM5 Studios said the company has been working on the project hand-in-hand with the Twins for the past five or six months, focusing on the details and how to get the experience right for people who haven’t tried something like it before.
“The accessibility of it coupled with how cool the demo that our friends at REM5 pulled together was really what made us think, ‘Hey, this is something that we think is going to resonate with our fans,’ ” said Chris Iles, the Twins’ senior director of brand experience and innovation.
We caught up with Amir Berenjian of REM5 for a quick Q&A about Twins XR. Check it out!
What to know about Twins XR: A Virtual Hall of Fame Experience from the Minnesota Twins and REM5 STUDIOS:
“We’re excited to provide our fans with a truly unique experience unlike anything they’ve ever seen. Fans will find Twins XR to be an engaging, intuitive and novel way to connect with Twins history alongside other fans that share their love of baseball.”