MINNEAPOLIS -- Virtual interactions have become the norm in these pandemic-affected times, so what better time to engage with a full virtual experience?
The Twins will debut a virtual-reality Hall of Fame experience on Wednesday in partnership with Minneapolis-based REM5 STUDIOS, giving fans the ability to be immersed in a virtual Twins clubhouse in a video game-like setup and explore a 3-D environment that features exhibits for all 34 members of the Twins Hall of Fame.
You're greeted by an enormous spinning Twins logo when you enter the atrium of the wheel-shaped virtual museum, with a hallway to your left leading to a clubhouse room highlighting the faces behind the earliest era of Twins baseball. A hallway in the other direction leads to the most recent club history. There's also a third room highlighting the time in the middle -- featuring both World Series championships.
"We've always wanted to build out a physical Hall of Fame," said Chris Iles, the Twins' senior director of brand experience and innovation. "As you know, Target Field is pretty limited in terms of our footprint in and what we have in downtown Minneapolis. So having a physical space for people to go to, like, let's just build this in the virtual world and see if it works. And I think for everyone who's tried it so far, it works quite well."
The experience will be free to fans and can be accessed on any platform -- mobile, desktop or even with a VR headset. A limited number of fans will be allowed at a time into each of a series of virtual rooms that can be navigated like a real space and will feature text, automated multimedia in theater-like rooms and even 3-D rendered reproductions of memorabilia.
Even the details are well-manicured, from the textured carpets on the floor to the little museum map on a stand in the atrium to the wooden frames that protrude from the walls in the exhibits.
Fans will be able to interact with others near them via voice chat -- mimicking the experience in a real museum -- and communicate with others through a chat functionality. They'll also be able to customize their avatar by selecting from several Twins uniforms. The experience begins with a quick tutorial before fans are allowed to roam the space.
"It's really cool. It's innovation. Keeping up with the digital age, and obviously giving access to fans to these types of virtual venues and experiences, I think, is pretty cool," said Michael Cuddyer, a special guest for Tuesday's sneak peek. "I was talking about somewhere down in the future, this could be like a forum where you could walk into the film room with a group of people and watch a game. The possibilities are endless with this type of format, which I think is really, really special."
"During this pandemic, you've just got to find some kind of creativity," Torii Hunter said. "It's a testament to the Twins, who have a lot of guys in that organization that are really creative. It wouldn't shock me if they continued to advance. This is pretty cool, to give a lot of fans that kind of experience. And for us -- this is a great experience for Cuddyer and me as well."
The project has been in the works for about six months, during which time the Twins were introduced to the technology and chose ways to use the virtual space. The hope is that the Twins can continue to build on unique technological ways to engage with fans, like this one and the physical-digital hybrid BombaLand at TwinsFest 2020.
"The ultimate goal is to build something that fans are going to get really excited about and give fans something fun to do during this time," Iles said. "That's been really challenging as we're kind of seeing the light at the end of the tunnel here."
For more information about the experience, visit twinsbaseball.com/xr.
On Tuesday, I got to participate in a really cool event showcasing the Twins Virtual Hall of Fame. Minneapolis-based REM5 Studios have been working for months on this fun, interactive site that Twins fans will truly enjoy.
I'll be the first to acknowledge that I'm not a video game guy anymore. I have very little experience with virtual reality or interactions.
However, when I got to participate in yesterday's VIP/media event showcasing the Twins virtual-reality Hall of Fame experience, I was extremely impressed.
In conjunction with the folks at REM5 Studios, the Twins have worked to put together this great opportunity. It launches today (Wednesday, February 10th). To participate, simply register at www.twinsbaseball.com/xr.
Once in, you will find yourself in a virtual lobby. From there, you are able to move about the virtual area.
Clubhouse #1 highlights the early years of the Twins history. Clubhouse #2 highlights the two World Series championship teams and players. Clubhouse #3 shows the players and personnel from the Target Field years.
In each clubhouse, you will find virtual plaques or lockers highlighting each of the Twins Hall of Famers from that era. It includes pictures and a written biography. There is also a "Film Room" in which you can watch video as if you are in a theatre of that era.
There is trivia, some statistics, photos, and much more throughout the experience.
Another cool thing is its interactivity. You can go into this virtual reality with up to 19 other Twins fans. And, you can talk to each other. The closer your avatar is to others, the better you will be able to hear and communicate. It's like you are walking through the halls of a museum.
This experience is free to fans. You can access the site on mobile devices, desktop, or even with a Virtual Reality headset if you've got one.
Twins Hall of Famers Michael Cuddyer and Torii Hunter participated in Tuesday's sneak peak.
Michael Cuddyer called this, "really cool. It's innovation, keeping up with the digital age."
Hunter said that the pandemic pushed people and organizations to think differently. "You've just got to find some creativity."
Twins senior director of brand experience and innovation Chris Iles pointed out to the group that this project has been in the works for six months. He noted that it will likely continue to be updated including a midseason refresh.
And, just think of the possibilities of this technology!
I truly enjoyed the opportunity to see this site. I don't know if I would have signed up for it on my own. But once I did, I have to admit. I think I will be in there often. I can see us having small Twins Daily events in a TwinsXR room sometime. Again, the possibilities really are endless.
Again, head to www.TwinsBaseball.com/xr to register and you'll get an e-mail when it becomes available today.
It’s still just a bit chilly for baseball, but that doesn’t mean you can’t get an early start on the season virtually. Twins XR: A Virtual Hall of Fame Experience is officially open, and all you need is a web browser (or a slick VR headset) to hop into a virtual clubhouse and take a trip through Twins history.
REM5, a Minneapolis-based virtual reality company, is the mastermind behind the experience. So, we caught up with Amir Berenjian of the VR outfit for a quick Q&A about the Twins, Easter eggs, and how VR can be used for the good of the community.
tech.mn: Walk us through the inception of Twins XR. How did you get connected with Minnesota Twins and what was the collaboration process like?
Amir Berenjian: Since the pandemic slowed our ability to make high-end VR accessible by literally putting VR headsets on folks, we have invested a lot of time in building WebXR experiences that can be accessed on a regular desktop in a web browser. After running several successful WebXR events last year including art exhibitions, presentations, live concerts, conferences, etc. we were ready to move on to the big leagues (pun intended). With our traditional VR business, we’ve had ongoing conversations with most of the pro sports teams in town, so we naturally planted some seeds about how to use WebXR for creatively engaging fans, both locally and around the globe. The Twins were targeting an in-real-life Hall of Fame experience in January that was canceled so the stars really aligned for bringing this Virtual Hall of Fame experience to life.
tech.mn: Is this the first collaboration you’ve done with an organization like the Twins? Do you think REM5 will do more of these types of projects in the future and, if so, what type of virtual experience would be your “dream project”?
Amir Berenjian: Where we really win is when we can help an organization solve a problem with some help from immersive technology so we’re always excited to find new high-value use cases like this. We’ve worked with a wide variety of groups to date but Twins XR is by far the most ambitious with an attendance goal of 10,000 fans over the two-week period. The need for more digital, social experiences is only going to increase in the years to come so we want to keep pushing the limits of this platform.
tech.mn: These virtual experiences seem like the perfect opportunity to include hidden Easter eggs for users to stumble across. Secret rooms, hidden displays… things like that. Have you ever thought about including that type of feature? What fun Easter eggs would you include if you did?
Amir Berenjian: If I just told you that would take all the fun out of it…
tech.mn: Tell us about REM5 For Good. How can VR be used for the overall good of the community?
Amir Berenjian: That is really where the foundation of REM5 is built – how do we use this technology for social good. The two areas we spend most of our time on at REM5 for Good is K-12 education and diversity and inclusion training where immersive technology can be used as a very powerful storytelling medium. One of the first exhibition spaces we built in WebXR is called “1 City. 2 Realities.” and highlights the racial inequalities here in MN through data visualization, photos, and video. We recently partnered with RFTP to bring this experience to the University of St. Thomas as an innovative educational tool for both faculty and students and also partnered with HandsOn Twin Cities to bring it to Target and General Mills employees.
tech.mn: Lastly, this seems to crack open the door for other partnerships with Minnesota sports teams. When can we expect a “VR Date with Ragnar” experience?
Amir Berenjian: You just dream it up, and we’ll make it happen!
Be sure to check out Twins XR: A Virtual Hall of Fame Experience. It’s free and only available for a limited time.
Stuck inside and looking for a baseball fix?
The Twins and Minneapolis-based REM5 Studios have teamed up to create “Twins XR: A Virtual Hall of Fame Experience” as a way for you to step into the Twins Hall of Fame without ever stepping foot out of your own home.
It launched Wednesday and is available to fans for free. It can be accessed on a smartphone, computer or through a virtual reality headset. Just pick an avatar — one with a baseball-shaped head, a Twins cap and one of five different Twins jerseys — and you’re on your way.
The XR (extended reality) experience takes fans through three different clubhouses sorted by era as fans learn more about their favorite Twins hall of famers. Off to the sides of the clubhouses are video rooms, where fans can watch old Twins highlights.
In the middle of the first clubhouse, there’s Harmon Killebrew’s “lucky bat,” used to hit a 520-foot home run, the longest in club history. In another, sits the Commissioner’s Trophy as the second clubhouse plays homage to team’s two World Series championship teams. The third clubhouse has a replica baseball from Johan Santana’s 17-strikeout game in 2007.
Twins hall of famers Michael Cuddyer and Torii Hunter had a look at the new platform on Tuesday, during which Cuddyer marveled at the details, down to the carpet — which is covered with Twins logos — noting that even the fibers in the carpet were visible.
“This is cutting edge, obviously,” Cuddyer said. “This is what I think baseball envisions when you are talking about the younger demographic and getting younger audiences involved in the game.”
The partnership came about after REM5 Studios approached the Twins with a demo months ago. Brian Skalak of REM5 Studios said the company has been working on the project hand-in-hand with the Twins for the past five or six months, focusing on the details and how to get the experience right for people who haven’t tried something like it before.
“The accessibility of it coupled with how cool the demo that our friends at REM5 pulled together was really what made us think, ‘Hey, this is something that we think is going to resonate with our fans,’ ” said Chris Iles, the Twins’ senior director of brand experience and innovation.
We caught up with Amir Berenjian of REM5 for a quick Q&A about Twins XR. Check it out!
What to know about Twins XR: A Virtual Hall of Fame Experience from the Minnesota Twins and REM5 STUDIOS:
“We’re excited to provide our fans with a truly unique experience unlike anything they’ve ever seen. Fans will find Twins XR to be an engaging, intuitive and novel way to connect with Twins history alongside other fans that share their love of baseball.”
Will the pandemic finally make virtual reality more than just a fringe technology used by gamers?
With massive numbers of people sitting in their living rooms, musicians without venues to play in, and creatives needing new outlets, perhaps this is the year we see Antonin Artaud's 1938 vision of "la réalité virtuelle" come to fruition.
People in the VR industry certainly have their hopes up. A recent report projects that its U.S. revenues will nearly quadruple by 2027 as the technology becomes more affordable. A basic, stand-alone Oculus Quest 2 headset now sells for $300.
"I can have a very nice VR setup in my home and I don't have to buy a $2,000 computer to power it with, which was the case up until about a year ago," said Brian Skalak, director of marketing and events at St. Louis Park virtual reality company REM5.
REM5 has a restaurant/arcade space that has been affected by the pandemic, but like many businesses, it's experimenting. One such project is a digital experience the Cedar Cultural Center is launching on Thursday. Designed by Skalak in collaboration with Adriana Rimpel — the singer/musician/composer better known as Lady Midnight — it can be experienced with a VR headset or even on your regular computer.
As you enter "Practice for Relief," you are surrounded by trippy rainbow stripes and undulating designs. You walk over a bridge dotted with eyes that open and close and then reach a platform dotted with ritualistic-looking stones.
That's when you hear Rimpel's meditative music, which shifts as you "walk" to different spaces on the platform. You might hear more languorous guitar playing, swelling synchronized airiness or the sound of abstracted waterfalls, depending on which stone you're near.
Rimpel, a member of the Cedar's Artist Collective, got the idea of creating a VR experience after seeing an exhibition at Gamut Gallery that enlisted Skalak's expertise. The artwork could be seen only digitally, via goggles participants wore as they walked through the gallery.
"I was really impressed with how they had been able to recreate this digital architecture within these goggles," Rimpel said.
She decided to work with Skalak on a virtual version of something she had hoped to do in person, before the pandemic — gather musicians to work together improvisationally.
"The virtual participant will be able to have different sound experiences based off of where they place themselves in a room, just like you would if you went to a regular show," she said. "I wanted to have three different audio streams, that would be able to relate to one."
The launch of "Practice for Relief" takes place at 7:30 p.m. Thursday (register in advance at thecedar.org). It includes a question-and-answer session and you'll get a link that will take you to the virtual experience. If you don't have a headset, you can still view it on a computer. (It's best experienced using Google Chrome via a platform called WEBXR.)
"We're able to build a virtual environment that you can get to simply by going to a web page," said Skalak. "It's a space that you can explore in three dimensions."
Rimpel hoped to create music that has healing properties, so she used a certain sound frequency — 396 hertz — for its affect on the spirit. She had musicians Kavyesh Kaviraj, Jalyn Spencer and Ziyad Habib tune their instruments to that frequency as she gave them directions for their improvisation, focusing on grounding and the release of guilt and fear.
"Sound is healing," she said.
“I’m voting.” It’s a simple yet effective declaration that’s now on more than 40,000 buttons and stickers available at more than 50 businesses and arts venues in Minnesota.
Turn Up the Turnout, a nonpartisan voter turnout initiative, enlisted 22 artists, including 17 who are BIPOC or LGBTQ+, to design the buttons and stickers. Each artist received a $250 stipend.
Committee member Anne Labovitz said that Turn Up the Turnout wanted to have a big event, but that wasn’t possible because of COVID-19. Instead, the group opted to focus on buttons, stickers and social media. People can pick up free buttons at the Weisman Art Museum along with dozens of stores, galleries and restaurants in the Twin Cities, Duluth and elsewhere around the state.
To find locations, visit thecreativesconnector.com. There is also a short video about the project on view at the Weisman.
“The buttons and stickers are more accessible to young people,” said Labovitz. “The pins are a little more trendy for a younger person, like Instagram posting.”
She acknowledged that the initiative wasn’t specifically targeting young people exclusively, but definitely made sense for them. In Minnesota, voter registration for this election cycle is up 12% for youths ages 18-24.
Visit @turnuptheturnout on Instagram to grab free filters created by REM5, a virtual reality lab in Minneapolis. Voters can also snap a selfie with the button or sticker and tag it on social media with #turnuptheturnout to be entered to win a Visa gift card worth $500. Entries accepted through Nov. 1.
What: Blank Slate art exhibition
When: Friday, August 7, 5-9:30 p.m., Saturday, August 8, 7-9:30 p.m.
Where: Gamut Gallery, 717 S. 10th St., Minneapolis
Blank Slate attendees might be initially confused stepping into a gallery with completely blank walls—worry not. After putting on VR headsets, the gallery will be transformed. Featuring artists such as Black Daze, Evan Weselmann, Arianne Zager, Neal Breton, and Yuta Uchida, Blank Slate turns traditional gallery viewing on its head with an immersive celebration of color, line, form, and portrait. Guests will be treated to a half hour tour with a maximum of four attendees per slot (masks required), and afterwards, they’ll have an opportunity to discuss the experience in the courtyard with their group.
I’ve been fascinated with virtual reality (VR) ever since I was a kid and first strapped into an antique rig at a local arcade back in Wisconsin. This fascination was reignited the first time I tried an HTC Vive and a Playstation VR about four or five years ago. At the time, I saw what was coming: a potentially immersive, disruptive technology that could change everything we knew about experiencing gaming and film. Unfortunately, the industry seems to not be able to find its footing as it stumbles with poor consumer adoption, lack of content, and traditionally high barriers to entry due to the cost to set up your own rig. Enter REM5, a virtual reality business co-founded by Amir Berenjian and Travis Hoium, with its consumer-friendly operation located in St. Louis Park. At its physical location and during non-COVID times, you can sit and enjoy an adult beverage while a VR concierge escorts you through a cultivated experience. There’s never a lack of employees; typically, REM5 staff have a 3:1 ratio of concierges to consumers, helping you have the best experience possible with the technology.
REM5’s entertainment business has a wide variety of rigs in the store, including HTC Vive Pro, Oculus Quest, and many more. Unlike the Void, REM5 takes a more intimate approach to VR, allowing you to have a cultivated, cozy experience in the location in St. Louis Park while drinking a craft beer. During normal operations, it tends to put about 15,000 people annually through experiences. This is just the tip of the iceberg for REM5, as it has numerous other endeavors, including a focus on education and what Berenjian calls “cultural competency,” which uses VR to amplify empathy for corporate employees or people looking to understand others’ lives. This business stratification is currently helping REM5 weather the current pandemic.
This business stratification is rooted in the reason why Berenjian believes his company exists: to change the world for good through virtual reality. Berenjian comes from a background that cultivates entrepreneurship, stemming from his time in the investment banking industry focusing on mergers and acquisitions. In the mid 2010s, he first tried virtual reality and was floored by the potential of the technology and its ability to change the world. His focus is less on the gaming applications of the technology, but more on the effect that the technology can have on society through empathy-building and its ability to democratize experiences that are unattainable for some.
This focus is best demonstrated by REM5’s education business. As soon as the pandemic struck, REM5 quickly updated its homepage and curated quarantine-friendly educational content, trying to connect parents and kids with additional at-home VR/AR content. One of the more prominent services allows students to rent out an Oculus Go and do virtual reality learning every Monday. Additionally, the business is hosting Zoom calls every week through a program called the Youth Innovation Lab, which is free for kids and focuses primarily on educational augmented-reality experiences. Typically REM5 also hosts in-person classes that focuses on STEM learning initiatives such as immersive tech 101 and designing for the future, and caters applications for healthcare, mental health, and building empathy among students. On top of all of these educational experiences, the company recently created a simulated art experience allowing you to walk through a digital art exhibit with an avatar, which is available across VR platforms. Berenjian is hoping to expand this virtual art exhibit capability to soon be used for other applications such as fundraisers, galas, festivals, and other virtual meetups to allow connections to occur outside your average weekly Zoom call.
Like many entertainment companies, REM5 was forced to temporarily shutter its entertainment operations and furlough a significant portion of its staff due to the recent restrictions related to COVID-19. It reopened to the public on June 10 and can now to accept reservations with additional precautions to ensure safe indoor use of their equipment. To those Minnesota geeks who are still hesitant to visit the in-store location, REM5 can continue to help augment some of the at-home learning, or, better yet, take their kids out of Fortnite for a few hours.